Vidhi Singhania has brought the textiles and fabrics of Kotah & Benaras into her beautifully crafted collection depicting traditional designs. Having a long term relation to the clients all over the world, the designer has now decided to establish an online market to cater to her client's needs from each corner. Vidhi’s knowledge for Indian textile and fabrics has made her brand Vidhi Singhania amongst the top selections of many fashion dictators and fiestas. The brand’s expertise lies in decorating the bride with richly designed and amazingly crafted hand woven zari work to everyday wear be it any occasion or profession. Vidhi’s Couture excels in creating magic with the traditional textile and modern trends. The gift of beauty and elegance comes naturally with every attire she creates under her brand.
Vidhi Singhania: The Revivalist
An undying passion for Indian textiles, its heritage & culture, and a beautiful heart that beats for the betterment of her weavers, Vidhi Singhania is known for her aesthetic and dexterous detailing of the rich, textured weaves and her couture emanates elegance, grandeur & quality.
Born to Mahendra Sanghi, originally from Jodhpur, & Manju Sanghi, and married to Nidhipati Singhania, a household with its roots in Singhana, Shekhawat – Vidhi moved to Kotah, Rajasthan in 1994. Since then she has been working closely with the Kota karigars, and helped them revive the textile into a contemporary fashion statement with her intrinsic style stamp. Her endeavour has been to keep the traditional art of weaving alive, better the lives of hundreds of artisan families by keeping their looms busy throughout the year, by giving them designs, colour and quality inputs and helping them market their goods under the “Vidhi” brand which has become synonymous with Timeless Textiles.
Classicism, which is the corner stone of Vidhi’s design sensibility, and her eternal love for Rajasthan, can be seen in every Kota collection over the last two decades – Sajda, an ethereal collection inspired by the aesthetics of Raja Ravi Verma; Chants, the Sada saubhagyawati bhava chant from the gangaur pooja, the omniscient Om, the enduring verses of Urdu poetry became a graceful weave; the Mughal jaals design synonymous to the marble baraderi and carvings in the palaces of Rajasthan; the bandhanwar, the traditional auspicious door hanging, the chattars in ancient temples, the kalasha harping on the prominence of the water bearer, the four coloured thali covers used by royal families looking beautiful on the palla, and the royal elephants that came in as the motifs of the Gajanand collection.
Furthermore, she has added intricacy and value to her weaves with the stunning Gota pattis, leheriyas, and the immaculate batiks, block printing and embroideries, all made in Rajasthan.
A recipient of the International Women’s Entrepreneurial (IWEC) Awards 2008, bestowed by Indian Federation of Chambers of Commerce and Industry (FICCI-FLO) & Manhattan Chamber of Commerce (MCC), this year, Vidhi Singhania received The Sunday Standard Devi Award 2016 & the CNBC - TV18’s True Legends Award 2016, for her unconditional and unparalleled endeavors in the revival, protection & conservation of India’s Art & Heritage. A veteran member of the Fashion Design Council of India (FDCI), she has been a distinguished panelist in many forums discussing the Indian Handloom Sector.
Our weavers remain the backbone of the business. The association started in Kota where the weavers were looking at different lines of work for their children. Vidhi Singhania started work with these workers to not only save a heritage but to show them what magic can be created with this versatile Kota. By bringing them to the limelight, a new era started for them. Weavers have been an integral part of learning and accomplishments. From a Shaista booti to a Shameena or Noor Jahan jaal, all her designs are named after the weavers’ wives and daughters. These weavers deal in hand woven sarees, blouses, lehengas, potlis and more exclusive range of accessories. Today the biggest achievement for the designer Vidhi Singhania is that the weavers make the market and demand the rates they want rather than the consumers. They are getting the credit and the name they truely deserve. There art is appreciated and valued not only in India but all over the world. They are and will remain the makers of the biggest market in India after agriculture.
Awards & Recognition
Awards and recognition have always made us strive for more and in this long period of time, we have tried to bring out the best of the creativity, craftsmanship and designed elegance to our collections.
Vidhi Singhania has been honoured by a list of awards in lieu of her dedicated efforts in the fashion Industry. The list of awards includes:
- Devi Award 2016
- The Legends Award 2016
- Iwec Award 2008
Today, we are recognized as an established brand and we still strive each day to keep up the pace and satisfy our consumers in all possible manners. Our hand woven collections and Indian designs have connected a lot of people, brands and weavers to us and we respect their trust in our creations and efforts.